The Reimagining of Friendship Court Continues

Piedmont Housing Alliance is currently seeking brand marketing consulting services to develop a distinctive brand identity defining and “rebranding” Friendship Court to current and prospective residents, the greater Charlottesville community, businesses, and funding sources.

The concept of a new name and new identity are primarily driven by the residents themselves as they seek to erode past stigma and set a future vision for the community. The unique history of Friendship Court, both its flaws and celebrations, must inform and drive this process.

The process of exploring options must include substantial time dedicated to engaging the residents themselves – ultimately this community is theirs, and this identity must reflect their aspirations.

Please see the following document for details on our request for proposals. Responses are to be received no later than 4 pm on Friday, March 25, 2022. Proposals should be submitted in a PDF format via email to Simone Joye, Director of Development and Communications.