Sunshine Mathon Media Portfolio

Mathon speaking to Piedmont Housing Alliance staff at a company event celebrating success on February 26, 2020.

Explore Sunshine Mathon’s portfolio of media, speaking events, news appearances, and more. Learn more about our Executive Director’s background of racial equity work in the affordable housing field by reading his bio here.

March 25, 2021: Mathon joined Women United in Philanthropy on their education panel, speaking with other nonprofit leaders.

December 6, 2021: Mathon spoke with Building Green regarding the history of urban segregation.

October 12, 2021: Mathon and Charlene Green, our Deputy Director, discuss the resident-led design process behind Friendship Court.

August 25, 2021: Mathon represents Piedmont Housing Alliance at a Charlottesville Planning Commission meeting regarding our partner project with Park Street Christian Church. Planning Commission discusses proposed Park Street Christian Church housing project, addresses community concerns (

August 23, 2021: Mathon authors an op-ed in Charlottesville Tomorrow laying out specific policy decisions that could solve the national housing crisis. Commentary/Opinion: We have solutions to the housing crisis. We need the political will to invest in them. (

August 5, 2021: Sunshine Mathon joins NBC 29 to discuss the Piedmont Community Land Trust joining forces with Piedmont Housing Alliance. PHA joins Piedmont Community Land Trust to expand affordable housing options (

June 28, 2021: Sunshine Mathon joins NBC 29 to share advice for renters when the CDC eviction moratorium runs out in July 2021. Advice for renters as federal eviction moratorium set to run out in July (

June 24, 2021: Mathon joins Charlottesville Tomorrow with Dan Rosensweig, President/CEO of Habitat for Humanity of Greater Charlottesville, to discuss a proposed tweak to the Future Land Use Map, which will help low-income and minority residents. Housing nonprofit directors propose tweaks to Future Land Use Map to enhance affordability (Charlottesville Tomorrow)

June 27, 2021: Mathon joins The Daily Progress to discuss the proposed framework adjustment that will decelerate gentrification in low-income and minority communities. Proposed framework could change city’s future land use map implementation (The Daily Progress)

June 25, 2021: Mathon provides a statement on the upcoming end of the eviction moratorium. Local impact: CDC extends national eviction moratorium – (

June 17, 2021: Mathon speaks on the current housing and climate policy landscape with Enterprise Green Communities and special guests.

May 3, 2021: Mathon provides comments on a CLIHC report on the local housing crisis, emphasizing the focus on housing as a human right. Charlottesville Low-Income Housing Coalition releases a report on the local housing crisis before the city finalizes a new land use plan (Charlottesville Tomorrow)

April 19, 2021: Mathon is interviewed by Charlottesville Tomorrow for their in-depth coverage of the Premier Circle project. Area nonprofits resort to buying a hotel to address local housing and homelessness crisis (Charlottesville Tomorrow)

April 23, 2021: Mathon joins Jerry Miller on “Real Talk: An Insider’s Guide to Real Estate in Central Virginia.”

April 15, 2021: Mathon joins nonprofit grant partners with the Charlottesville Area Community Foundation to discuss the Premier Circle redevelopment project.

April 15, 2021: Mathon is interviewed by NBC29 regarding the Premier Circle redevelopment. Red Carpet Inn in beginning stages of becoming a new shelter (

February 9, 2021: Mathon provides statement on project-based vouchers for the Southwood redevelopment. MOU for affordable housing opportunities in Southwood – (

November 4, 2020: Mathon is quoted in coverage of his participation in the Charlottesville Housing Advisory Committee. Charlottesville reviews Affordable Housing Plan draft as part of “Cville Plans Together” initiative (

August 4, 2020: Mathon and Charlene Green, Deputy Director of Piedmont Housing Alliance, “dive into how income and cultural integration redefine how we view community” “through the lens of the Renewal of Friendship Court.”

June 1, 2020: Mathon provides statement on CACF grant of $101,000 to cover all tenant rent at Friendship Court. Charlottesville’s Friendship Court neighborhood receives free rent in June (

May 28, 2020: Mathon is quoted in a Charlottesville Tomorrow piece in their Determined series, using the Social Determinants of Health (including housing) as a framework for understanding COVID-19’s impact on African-American communities. Determined to Stay (Charlottesville Tomorrow)

May 20, 2020: Mathon provides statement on state emergency funding to housing nonprofits. Virginia rolls out resources for renters, homeowners struggling through COVID-19 pandemic (

May 18, 2020: Mathon provides statement on UVA health hotline, which Piedmont helped develop. Hotline to help people who don’t have a primary care doctor – (

May 8, 2020: Mathon discusses the importance of environmental equity in the planning of Friendship Court’s redevelopment. Building a better environment: Construction’s impact on climate and equity (Charlottesville Tomorrow)

April 21, 2020: Mathon pens an op-ed in Cville Tomorrow on community health and interconnectivity as exposed by COVID-19. COVID-19 shows our collective, interwoven condition (Charlottesville Tomorrow)

March 30, 2020: Mathon provides comments on statewide eviction moratorium & its intersection with Piedmont’s own moratorium. After state suspends new eviction cases, local affordable housing providers, activists and officials outline priorities (Charlottesville Tomorrow)

March 21, 2020: Mathon provides statement on PHA eviction moratorium in the early days of COVID-19, prior to the announcement of the federal eviction moratorium. Piedmont Housing Alliance stops evictions under COVID-19 state of emergency (

March 10, 2020: Mathon is interviewed during the bidding process for Parks Edge Apartments, which Piedmont Housing Alliance managed at the time. Apartment complex in urban ring that offers affordable housing listed for $7.7 million (Charlottesville Tomorrow)

January 8, 2020: Mathon is interviewed by C-Ville Weekly about his hopes for Charlottesville in the years to come. We love Charlottesville, but… (C-Ville Weekly)

January 2, 2020: Mathon provides statement on “Opportunity Zone” applicability to Friendship Court redevelopment. Investors yet to take advantage of program to help redevelop Friendship Court (

December 18, 2019: Mathon, among many others, speaks at the Charlottesville Planning Commission’s public hearing for the Capital Improvement Plan. Housing divided: Critics say new budget puts parking over people (C-Ville Weekly)

December 13, 2019: Mathon provides statement on proposed state funding for affordable housing. Governor Northam announces major investments in affordable housing for Virginians (

October 18, 2019: Mathon provides statement on the Bank of America Neighborhood Champions award received by Piedmont. Philanthropy initiative selects PHA for inaugural grant – (

May 15, 2019: Mathon is quoted in a Charlottesville Tomorrow article covering the Housing Advisory Committee’s efforts to survey naturally occurring affordable housing. City committee discusses landlord survey to prevent evictions (Charlottesville Tomorrow)

March 28, 2019: Mathon is interviewed on the status of Friendship Court’s redevelopment. Friendship Court redevelopment now to include only affordable units (Charlottesville Tomorrow)

January 11, 2019: Mathon provides extensive interviews for the Cville Tomorrow multimedia project “The Reimagining of Friendship Court.” His words can be found here:

Charlottesville Tomorrow • The Reimagining of Friendship Court: Sunshine Mathon

The entire Cville Tomorrow project can be found here:

Charlottesville Tomorrow • The Reimagining of Friendship Court (

December 13, 2018: Mathon is quoted in a Charlottesville Tomorrow article on the Kresge Foundation’s grant to local affordable housing efforts, a grant administered by Piedmont. Local low-income housing organizations collaborate to win national grant (Charlottesville Tomorrow)

June 24, 2018: Mathon discusses future plans for parking requirements at Friendship Court. Planning Commission approves parking amendment for Friendship Court (Charlottesville Tomorrow)

February 24, 2018: Mathon is interviewed in a Charlottesville Tomorrow article on resident feedback at Friendship Court. PHA to consult every resident of Friendship Court on redevelopment (Charlottesville Tomorrow)

December 1, 2017: Mathon discusses one of Piedmont’s earlier projects, the redevelopment of the 10th and Page neighborhood. A new page: Longtime 10th and Page residents are seeing a shift in the neighborhood (C-Ville Weekly)

September 18, 2017: Mathon is quoted in coverage of the Housing Advisory Committee. Two city panels meet to further discuss affordable housing policies (Charlottesville Tomorrow)